Dear Readers,
Yes, it is me again. I rarely get a chance to watch the TV commercials, if at all, only if they are interposed between the news - fortunately none are. Viewing TV (apart from the news) is quite a rarity for me. But, these days, I have been at home and have been surfing channels in a sort of a daze.
I chanced upon a new (perhaps) Airtel ad. Here, the kid is punished and made to sit in a corner. He escapes with a toy phone calls his Dad (at least he thinks he does) and tells his Dad to tick his Mum off for punishing him. Well, he is back on his chair facing the wall. His Mum now relents and tells him he can go and play outside. The kid thinks that Dad had the upper hand and had ticked his Mum off - for what? For discipling him.
What kind of message is Airtel trying to send? That Dad's are superior? I hate this ad. Watch it here.
I think I shall switch over to Hutch (now Vodaphone) and their cute doggie.
1 hour ago
3 comments:
The kid is cute, but I can see what you mean!It seems everyday that women are always put in an inferior position.
I liked that advertisement. It is very natural and realistic. There is nothing artificial there. It happens in every household. In some houses it is mother who decides everything. And in some it is the father.
Where is the question of superiority or inferiority of sexes here?
I didn't see any signs of superiority or inferiority in the ad. This is what expected to happen in almost every average Indian house.
'Sweet' is more appropriate word for the ad rather than 'Stupid'.
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